Samsung Studio

Visit the Samsung Studio to interact with the latest devices and services, access to exclusive events, unforgettable experiences, and special rewards for Samsung Galaxy Owners. There will be a retail pop-up in the Samsung Studio where you'll be able to purchase the new Galaxy S7 or Galaxy S7 edge for the first time ever. With your purchase of a new Galaxy phone, you'll receive the ultimate festival bundle, turning your phone into an all-access pass to special programming and events. The Samsung Studio is open 11am to 6pm, Friday, March 11 – Tuesday, March 15.


Galaxy Owner Happy Hour

Galaxy Owners can join an exclusive Happy Hour powered by Samsung at the Samsung Studio. Grab your friends and head over for an early evening of cocktails, music, and more.


#GalaxyLife Rides

Galaxy Owners ride for free. Present your Samsung Galaxy device to a Samsung representative and enjoy a complimentary ride on us. Galaxy Owners who have the new Samsung Galaxy S7 and Galaxy S7 edge devices automatically receive a fast pass and are eligible to go to the front of the line.


Gear VR Presents GET GONE

Samsung, in collaboration with Skybound Entertainment and Wevr, will be discussing GONE – the thriller series available on the Gear VR.


Samsung Pay Vending Machines

During SXSW Interactive, Galaxy owners will have the opportunity to use Samsung Pay – the official mobile payment of the 2016 SXSW Festival – at numerous vendors and merchants throughout Austin, including the Samsung Pay Vending Machine, which will offer great prizes including the Galaxy Life Fest tickets, Gear VR, gift cards, and more at extreme discounts when using Samsung Pay.


Galaxy Life Fest

A first of its kind, three-day music event created for Galaxy Owners! With your Galaxy device, you can unlock the opportunity to attend Galaxy Life Fest, boasting some of today’s hottest acts including the debut live performance from ColleGrove, featuring super star duo 2 Chainz and Lil Wayne.


Creator's Project

Conventional wisdom tells us that VR is ten years from becoming mainstream. Conventional wisdom is wrong.  Today, digital pioneers are pushing the medium's limits, and exploring the worlds that only this exciting new technology can create. Join us for a conversation with four visionaries—Samsung CMO Marc Mathieu, Vrse co-founder and CTO Aaron Koblin, Sundance Institute New Frontier Labs Director Kamal Sinclair, and influencer, filmmaker and recent 360 convert Casey Neistat—as they share their unique perspectives on the next big medium in storytelling.


Gear VR Experience

Visitors to the Samsung Studio can check out the Gear VR Experience, powered by Oculus. Experience the thrill of a Six Flags roller coaster in Samsung's immersive 4D motion-simulating chairs.


Gear VR Presents Sports in VR

This year, Samsung and the NBA partnered to capture NBA All-Star Weekend in 360 - from the thrilling 3 point contest, to the epic dunk contest, to the record setting All-Star Game. Join Samsung and special guests as they debut the VR content from All-Star Weekend and discuss the impact VR will have on sports in the future. Opening Remarks will be given by Adam Silver, NBA Commissioner. Special Guests include Mark Cuban; Owner, Dallas Mavericks; and correspondent, Nischelle Turner.


Samsung SmartThings

During SXSW Interactive, Samsung will also showcase its new innovations for the connected home with the Samsung SmartThings Airstream. This experiential pop up will be outfitted with Samsung SmartThings products in engaging ways, including TVs, audio speakers, and mobile devices; and will travel throughout central downtown Austin. Each day will kick off with an open house at the airstream, where you will be able to enjoy an entertaining and interactive experience through product demos and activities.